What is SEO/Search Engine Optimization ?


Seo (Search Engine Optimization) is the most effective and free way of getting traffic to your website.

Before we start on the  details of SEO, we have to understand what is the actual meaning of it.


       Stands for

              “Search Engine Optimization”

We all know about search engines. There are plenty of search engines available. All major search engines such as google , yahoo , bing have their primary search results .

Search results are  divided into two parts.


1) SEO ( Search Engine Optimized )



SEO also refers to organic traffic. By proper  SEO , people will visit your website via search results of search engines.The above image is an example of organic search results about   insurence websites.How many organic traffic you will get, depends on how much effort you put on Search engine optimization.

2) SEM ( Search Engine Managed )


The above image shows paid search results of Insurence website.We can see that search engine described it as an ad just beside the website link

SEM refers to paid ad traffic. You dont need to do any optimization for it. SEM is generally managed by search engines.But for that you have to pay plenty of your money for the ad campaign. You can buy paid ad campaign  from search engines and also from social sites like Facebook .



Which One is Preferable?

Most reliable way of getting traffic into your website is SEO.

It encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines about you websites content.

But SEO is not just about getting traffic or building search engine friendly websites.

. It’s about making your site better for people too.

We not only  have to focus on Quantity of Traffic but also  have to ensure that we get quality of traffic.

When we have quality traffic/ good users, there is a high chance that they will browse all of the pages of our website . This will have a positive impact on our website ranking too.But for that , your website should contain quality contents . Because Search engine optimization will not impact at all  without proper content.

What SEO Does With Search Engines?

Can Search Engines figure out my site without SEO?

Search engines are one of the smartest part of the web world,

But they still need help. Beacuse , there is a limit on how search engines can operate.

Seo makes content available to search engines.The Internet is becoming increasingly competitive, and those websites which perform SEO will have a plenty advantage in visitors and customers.

Can  I  Do  SEO  Myself For My Website?

Can I Hire a Freelancer To Do The Job Done For Me?

SEO is a bit complex work for the newbies.But majority of the  people can easily understand the basics of it. Even just with a minimum knowledge of SEO works, you  can perform a lot . The web world is a free place where you can learn almost anything. In our next posts we will briefly describe HOW To DO SEO.Just be patient and try to read everything ,  and with a little practice , you can also be a  guru/master/superman/supergirl of the SEO world.

But it also  depends  on your time commitment, your willingness to learn, and the complexity , site structure of your website(s). You may decide whether  you need or do not need an expert to handle things for you .

Firms/comapanies  that gives paid  SEO service can vary;

some have a highly specialized focus on the works, while others take a broader and more general approach on it. So if you want to hire a freelancer or a company you should firstly do a small research on their service and user reviews.

Then compare their price with other companies/firms. Doing that , you can save your money easily. Freelancers costs slightly a bit lower than the firms.

How long will it take for SEO to start generating plenty of traffics?

This is one of the most asked questions.
The answer is : it depends.

Frustrating, right?

But it’s the truth.
But What does it Depends on?
It depends on many things.
Such as

1) How long your website has been around

2) how much SEO has been done on it previously,

3)what shape the website is in,

4) how much content is on it,

5) its link profile,

and many other SEO facts.
Many SEO Firms/companies/freelancers will tell you that it takes 4 – 6 months to start seeing results.
That’s of course a  accurate answer.
But you have to  bear in mind that, when you start seeing results, you should not stop at all . Because whatever results you’re getting at 6 months , is  considerably less than what you will get at 12 months.

Success by any standard rarely comes within the first few months. I’ve seen peoples get started with the right way, but they just quit  after 1 to 2 months and say “This is just useless.”

This is because  they went into the exercise with high expectations. If you can’t keep up  for 6 to 12 months of SEO, you might use that  budget for SEM (Search Engine Management).

Experience has shown that search engine traffic can became an organization’s success or a failure.  Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing . Working  for just a few months of SEO is like  throwing your money away. SEO is a long term marketing tactic, and you will not  see  sales or traffics quickly. However, if you make the proper investment and give the proper hard work,determination, and plan on being in it for the long road , SEO is the best marketing tactic with one of the best ROIs out there for you.

If you are serious about improving search traffic and interested in doing SEO, we recommend you to check our next article

  How To Seo : 11 Seo Fundamentals For Dominating The Search Results

and you will figure out how to do Seo ( Search engine optimization ) yourself .