- Before starting this article you should know about What is Seo .In our previous post we have briefly discribed about it.
If somehow you have missed the previous article please read it first: What is SEO/Search Engine Optimization ?
If you have already read the previous article then lets get started with the fundamentals.
There are plenty of articles/posts/blogs which is concerned to Search Engine Optimization (SEO). Most of them agrees on simple, standard paths for proper SEO. These are the effective, long-time optimization strategies that could be part of any SEO effort so that your site gets a rock hard SEO foundation from beginning.
Google and other search engines pays pretty much on hiring very talent people to continually make improvement on their search engines, so that they can counteract/penalize illegal/wrong SEO techniques that are intended to manipulate their results.
So a illegal way may work for a very short time but can impact a bad effect on your website in long run.
Just Think you are searching for something. This is also how latest search engines works. They analyzes your site’s text and html components ( content) and they rates it accordingly. And when a search is performed, the engine returns results that matches the most closely and are most relevant to the search .
So you have to make sure that you have contents on your site that relatively matches your business, product, or service.
Think like a normal user, if you need a service , what will you type in the search bar of a search engine .
Think about if you were looking for How to get pet food for your bunny – if you already knew the food brand, what you’d type in to get the right result of the right brand.
As like that, on your site, make sure you tell/talk about your product or company name .
But suppose u didn’t know the product?
What would you type in the search bar?
“What’s the best pet food for bunnies.” “Top pet food” “Safest pet food.”
Yes, you are right, this is the sweet spot of search engine optimization where you should target .
But never ever be fooled by the quote that “quantity is everything/king/” .
Thats not right at all . Because quality counts.
Modern search engines are so much smart that they can recognize a good writing and rewards it with organic results.
11 SEO principals/fundamentals/basics , What are they?
The fundamentals of search engine optimization are easy to perform.
But the hard is creating quality content which is also relevant to your customers .
But this article is basically about SEO, so we will keep the topic of creating a quality content for later. Lets know about the 11 SEO fundamentals.
1) Mobile Optimization
Firstly , you have to make sure thst your site is perfectly mobile optimized. Because of Google’s “Mobilegeddon” update, now a website which is not mobile optimized is not apreciated by google at all.
However, if your site is well responsive, you can consider your website as mobile optimized too.
Cause a responsive site is good for any device whichever a user uses .
Without proper mobile optimization, your site may end in the rabbit hole because of low search visibility.
However, it’s worth optimizing your site for better speed as well.
The faster your page loads, the faster Google will rank your pages higher as a result.
You can check your website whether it is responsive or not , with some pupular plugins (if your website is created with wordpress) .
Yoast plugin is the most famous and user friendly plugin for that duty.
2) Creating Title Tags For pages
Because of the recent updates on Google algorithm, the importance of keyword based page title tags are a bit lower nowadays.
But it impacts a positive effect on the search results.
Creating simple and understandable page titles can help to increase views by users when the title is displayed among searches.
You have to avoid One thing that is starting your page titles with your company/website name. This worked a few years ago but in 2017 this is considered as a negative attempt.
We recommend to have company/website added in the end of the title of the page .
3. Site Navigation
Google rewards with organic traffics to the sites that make their content easy to find for the users as their needs.
The best way to do this is to group your pages in a single, minimalist navigation bar with descriptive simple headings and full lists of pages underneath.
Your goal should be taking your users to their needed destination as quickly and simply as possible.
4. Proper usage of <h> html tags
Search Engine searches headlines. So It’s a good idea to use these “h” tags . Also add naturaly readable small sentences in them.
Though You don’t have to`make usage of all of them, but sure you will have some benefits if you use some of them wisely in headings and keywords.
5.Writing Informative And Useful Content
Every page and posts/articles of your site needs to have a full section of descriptive, accurate content.
Whenever a visitor visits your homepage, they should be able to understand what your site is about.
You should add a About page, which will contain a full discriptive list of your site/company.
And also a Contact page which will contain the communication address by which your users can get to you .
But most of all The more accurate your content is, the higher you’re going to rank in the search engine.
6. Use Of The alternative tags in images
it’s considered good to include the alternative tags and also the tittle on image. Because this not only describes search engines of the image, but makes your site user friendly too.
7) Regular Updating Of Your Contents
Without a proper content strategy , doing external link building campaign is fullyand logically useless.
Every business/sites/blogs should publish at least least one new piece of content every day.
But you know, the more the better. This content needs to be informative, and useful for your targeted audience.
Without the ongoing and fresh content, your site will quickly fall to the competition.
You can hire writers for writing for your company too . They will get the job done for you.
8). Providing a site map
Providing a site map is helpful for your visitors, and search engines also.
The site map should include description of all pages in your site.
These should be the hyperlinks to their respective pages. Search engines will follow these links to relate the phrases to your page’s content.
9. Try To Get Attention On The Social Media Also
Nowadays social medias became on of the best medium of advertising and peoples attention on your company.
Most of the people of the web world uses social media .
So to get a good attention , Claim your business’s profile on as many social media platforms as you can, and keep the regularity and pace.
Try to build connections, and make a community with quality content and fresh updates.
The greater your popularity on social media is, the higher popularity you’ll hold with Google.
10. Creating Relevant, quality inbound links
A good way of getting incoming/inbound link is hiring or requesting authors for posting on your blogs.
Or post on multiple forums related to your sites niche . Some of the forums also allow posting back links within your forum posts. But of course as i mentioned on the previous point that there’s social networking sites, like TwiTTer.com or FaceBook.com social group sites such as , Reddit.com Quora.com etc.
11. Submitting your site to multiple search engines
Whenever you bring a new site , make sure you submit it to the major search engines.
Every search engines provide a page for submitting new URLs for free.
If you get listed in popular search engines then the smaller ones will find you automaticaly.
After submitting your site to search engines, you should also look for human edited directory projects where you can get listed your site.
These directories are based on catagories.
These directories are beneficial for SEO because search engines favours them as they’re edited by humans.
You should focus on developing these SEO fundamentals/principals/basics first and they should be your immediate priority.
Only when you feel that have completed all these on these important factors,
then you should proceed with other steps .
But always be careful to build only natural links because search engines are not blind/deaf/mad.
The keys of a successful SEO campaign depends on hard work and good efforts.
So never push all your efforts just into one tactic or step.
Just keep the pace of efforts and one day you will see the results yourself. If you face any problems please feel free to contact me.
Good luck .